Homebrewers generally seem to have the dream that they can brew awesome beer themselves; products that are better than, or at least equal to, what professional breweries sell. It is, in fact, certainly possible to accomplish this. There is a problem, however. Many of these homebrewers are trying to brew quality beer at the cheapest price possible. The main result is that they fall short of their objective: awesome beer of which they can truly be proud…beer that people honestly prefer over commercial products. Forget about homebrew. Get on board with craft brew. The semantics of this designation is intended to change how brewers view their art: not just as a way to spend a Saturday, but as the opportunity to create something amazing that can consistently deliver the highest level of sexy deliciousness.
At Craft Brewing, we realize that cutting corners and skimping on quality materials, equipment, and process does not lead to success. Saving money in some areas ultimately leads to frustration, trying over and over again to achieve a goal – usually in vain. This is a business principle that, while it certainly extends beyond brewing, must be viewed with the highest regard by all brewers, whether they are running five gallon batches in a garage or producing millions of barrels of the sweet stuff every year.
if you want to get serious and make some craft beer, then prepare yourself for some real brewing
If one is to undertake the hobby, business, whatever, it is of the utmost importance that you understand that you should just do it right the first time. If you just want to muck around, all half-assed and half-cocked and half-whatever-else-you-want-to-expose, then this is not the site for you. However, if you want to get serious and make some craft beer, then prepare yourself for some real brewing. We are not talking about mortgaging the house to buy wild equipment but, rather, making sure you are using the right equipment and doing things properly.
There are different avenues you can take to improve your brewing, and our mission is to present you with the options…and, hopefully, it will get you perky and all worked up. Take a look around; see what is right for you. Decide what is worth spending extra time building and what is worth the extra money buying. Whenever possible, Craft Brewing seeks to provide different options and methods for achieving similar results. How you approach solving your brewing problems and reaching your goals is up to you.
In Fear and Loathing in Las Vegas, Hunter S. Thompson wrote, “If a thing like this is worth doing at all, it’s worth doing right.” True, Hunter, true. May your swirling ashes in the sky smile upon the brewers of the world who realize that just because you might be boiling barley juice on a turkey fryer in your garage doesn’t mean you get to be lazy or cheap about it. Don’t waste people’s time – especially not yours. Put in some effort and brew some craft beer. We’re here to inspire and assist you on your journey. Shhh…just let it happen.